An on-site activation presented by Ram Trucks that let Kentucky Derby visitors get a sneak listen to Chris Stapleton’s upcoming album ‘Live from A Room’, a record that would go on to be a massive critical and commercial success. Agency: G7 Marketing Our Role: Design and Technology
Fans in the infield of the Kentucky Derby enjoy an advance listen of Chris Stapleton’s new album ‘Live from A Room’
Brand Ambassadors connected with passing fans using iPads and an interactive card game that let them instantly win Chris Stapleton merchandise.
Fans connect to the tablet experience using their email or phone number which can be followed up with instantly or as a part of a retargeting campaign. All data is secured.
This activation was a G7 Marketing project for their clients Ram Trucks and Chris Stapleton at the Kentucky Derby in 2017. CTC’s technology and creative development arm was utilized.
Loading CTC’s custom LaunchBooth software onto the iPads before heading to Louisville, KY to load into the derby.