Fans in the infield of the Kentucky Derby enjoy an advance listen of Chris Stapleton’s new album ‘Live from A Room’
Instant Win Game
Brand Ambassadors connected with passing fans using iPads and an interactive card game that let them instantly win Chris Stapleton merchandise.
Fans connect to the tablet experience using their email or phone number which can be followed up with instantly or as a part of a retargeting campaign. All data is secured.
In collaboration with G7 Marketing
This activation was a G7 Marketing project for their clients Ram Trucks and Chris Stapleton at the Kentucky Derby in 2017. CTC’s technology and creative development arm was utilized.
LaunchBooth Display Software
Loading CTC’s custom LaunchBooth software onto the iPads before heading to Louisville, KY to load into the derby.